Positioning & Branding Your Facebook Pages

Looking to position your Facebook pages to brand you as a professional in your field or business?  This post will cover some critical basics to get it done!

With over 1 billion people using Facebook each month, it is the social medium of choice for both personal and business activities.  And let’s face it, people are visual, we cast judgments quickly (right or wrong) that are often based on what we see.  So the initial impression and brand that your Facebook pages are conveying to your target market or audience is critical.

Facebook Pages

Hey, I love Facebook!  I have a personal and fan page and I’m active on both.

Here are some things to consider as you evaluate your Facebook pages to position and brand you in the most favorable light…

– Personal photo, it should be a professional-type head shot of you or you and your spouse.

– Photo folders, have them be a variety of shots congruent with your brand; example: Family, travel, events, etc.

– Your description (personal and fan page), does this truly represent you?  Take some time to script this out and consider keywords, also include a personal website link if you have one.

– Activity level.  You don’t want your Facebook pages to be a static wall, they should be active pages with relevant posts several times per day (at least 2x per day).  There is software out there (such as Hootsuite) that allow you to schedule posts (both times and frequency) throughout the day.

– Post engagement.  When you place a post, have some of them contain a call to action…this could be a “Like and share if you agree” or “What do you think?” for example.  A page with more engagement is just more attractive, think about when you land on a page and people are liking and commenting vs. minimal or no interaction at all…

– Not all business, not all play.  Have it be a mix!  Post photos or updates about your company’s training event (teach what you learned) and also your family vacation.  It needs to be a balance.  This is a bit of what we call lifestyle marketing.

– Company or business banners.  This depends on what industry you are in.  If you own a coffee shop, you want to have your business name, photos and branding everywhere. And have it be uniform across all your Facebook pages and social media platforms.  If you are in a home-based business or network marketing company, I highly recommend you minimize this or eliminate company banners and links all together.  Why?  Because people buy from people they know, like and trust.  And in network marketing, your “brand” is YOU.  Now people may purchase your product, but ultimately if they are looking for a home business you must “sell” them on YOU.  Which leads me to my final point…

This is the million dollar question you should ask yourself each time you post a comment or photo:  Will this attract or repel my target market or audience?  That’s it right there.  The answer to this question will help guide you on what to post or not to post…

But there is much more to cover!

In this video I go way in depth on positioning and branding your Facebook pages, check it out and good luck in your branding!

 

 

If you have any questions on this content or relative to branding on your Facebook pages, leave a comment below and I’ll get you squared away!

 

(Blog image above courtesy of FreeDigitalPhotos.net)

Did this help you, did ya get value? If so, I would greatly appreciate if you commented below with your thoughts and shared on Facebook!

To your success!

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Email: jeff@talljeff.com

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Jeff McGeary is a home business entrepreneur and marketing coach. With a background in Corporate America and pharmaceutical sales, Jeff branched out and began his home-based business journey in 2010, quickly becoming a top earner and leader in his company. He is passionate about teaching and training others and is a Major in the Army Reserve.

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